This is a historic clothing store, run by the Minciarelli family for over 70 years. The store was originally located in Corso Cavour and was owned by the founder Nello, who together with his wife Bianca was a real celebrity. At the time they sold fabrics by the meter for men and women, and wool yarns. Soon, two of the three children, Guglielmo (known as Memo) and Marcello, joined the family business, introducing tailored suits and shirts. Today the store, run by Marcello's son and moved further along, on the right-hand side of the San Fortunato staircase, is a true boutique.